Feeding Guidelines

Hi, we’re Kimberley & Sam, Livee’s Mummy and Dadda, and we’re the founders of LiveeLulu. At LiveeLulu, we celebrate all feeding journeys - whether you’re breastfeeding, formula feeding, pumping, or a bit of everything.

I'm a breastfeeding mum, but I struggle to produce enough extra milk for when my baby is home with her dad - so he makes her a formula bottle. This is just one of many feeding stories, and yours will be uniquely yours too.

As part of industry guidelines in New Zealand and Australia, we're required to share this message about infant feeding: Breastfeeding is best for babies. A healthy, balanced diet and regular nursing can support milk production. If you choose not to breastfeed, this decision may be hard to reverse and could impact your milk supply. It's also worth considering the emotional, financial, and practical aspects of formula feeding.

Infant formula should always be used and prepared exactly as directed. By entering the Liveelulu website, you’re acknowledging that the information on our website is intended to educate, support, and empower you - not to replace advice from your healthcare provider.

However you choose to feed your baby, you’re doing an amazing job. And we’re with you, every step of the way. 

Official NZ Infant Feeding Guidance: HealthEd booklet – Feeding your baby infant formula

LiveeLulu Smart Baby Kettle Giveaway – Terms & Conditions

1. Promoter

This promotion is run by LiveeLulu Ltd (“LiveeLulu”, “we”, “us”).

2. Eligibility

  • Open to residents of New Zealand only
  • Entrants must be 18 years or older
  • Entry is open to parents, caregivers, or guardians responsible for infant feeding

3. How to Enter

To enter the giveaway, participants must:

  • Complete the online entry form
  • Provide a valid name and email address
  • Optionally submit a video as part of their entry

Limit of one entry per person unless otherwise stated.

4. Video Submissions & Content Use

By submitting a video or any content (“Content”), you agree that:

  • You grant LiveeLulu a worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, edit, publish, and distribute your Content for marketing and promotional purposes, including:
    Social media
    Advertising
    Website and product pages
  • Your Content may be edited for clarity, length, or branding purposes
  • You confirm:
    The Content is your own original work
    You have permission from anyone appearing in the video
    No third-party rights are being infringed
  • LiveeLulu is not obligated to use any submitted Content

5. Winner Selection

  • Winners will be selected at LiveeLulu’s discretion based on campaign criteria
  • Selection may consider creativity, relevance, or randomness
  • The decision is final and no correspondence will be entered into

6. Prize

  • Selected entrants will receive a LiveeLulu Smart Baby Kettle (Model LL01)
  • Prize includes free shipping within New Zealand
  • Prize is not transferable or redeemable for cash


All entrants will receive an $80 LiveeLulu voucher + Free Shipping at the time of submission. Voucher is valid for 30 days and cannot be exchanged for cash.

- Vouchers and Free Shipping can be exchanged to friends and family.

7. Winner Notification

  • Winners will be contacted via the email provided
  • If a winner does not respond within 5 days, LiveeLulu reserves the right to select another winner

Winners of the free Smart Baby Kettles will be notified via email within 7 days of submission.

8. Privacy

  • Personal information will be used for:
    Administering the giveaway
    Contacting winners
    Marketing communications (only if consent is given)
  • Your information will be handled in accordance with New Zealand privacy laws

9. Liability

  • LiveeLulu is not responsible for:
    Lost, late, or incomplete entries
    Technical issues affecting submissions
  • To the extent permitted by law, LiveeLulu is not liable for any loss or damage arising from participation in this promotion

10. General

  • LiveeLulu reserves the right to:
    Modify, suspend, or cancel the promotion at any time
    Verify the validity of entries
  • By entering, you agree to these Terms & Conditions